ITALY 1924-1925 ADVERTISING STAMPS “PUBBLICITARI” new
Condition: ITALY 1924-1925 ADVERTISING STAMPS “PUBBLICITARI” new
Item Id #: 1894
Out of stock
In 1924 and 1925 Italy issued a number of “Michetti” definitive stamps with advertising tabs. A total of 19 stamps were issued with the advertising tab, and a further two were prepared but not issued. They are listed in the Italian catalogues as well as in Scott and Stanley Gibbons. The colour of the advertising tab was different from the colour of the definitive stamp, and the advertising tab itself was placed below the stamp to avoid being postmarked.
The stamps got bad reviews and the potential advertisers were sceptical and felt that the cost involved was too high. The advertising tab was supposed to be divided from the definitive stamp by perforations as required by U.P.U. regulations, but this aspect was overlooked because of pressure from the advertisers. To avoid complications the postal authorities ruled that the advertising stamps could only have domestic use, or if used on mail to foreign destinations they had to be separated from the respective advertising tabs. This regulation was poorly implemented.
From a collector’s and postal history standpoint these short-lived advertising stamps have generated great interest and this is reflected in catalogue prices for mint, used, and on cover stamps.
In 1979 Professor Cesco Giannetto wrote a seminal work placing emphasis on the postal use and the various combinations of these captivating stamps. He used a rarity scale based on points which can still give a valid indication of the market value.
IN ITALIAN (but easy to understand and use), 44 pages , illustrated throughout, with market valuations.
New Millennium reprint of a work that was published mostly for a small number of subscribers and therefore rather difficult to find as a first edition. This was typical of this prolific and knowledgeable stamp writer and publisher.
NOT TO BE MISSED!!!
ESSENTIAL REFERENCE FOR THE SERIOUS COLLECTOR